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Marketing
The following projects are mock marketing campaigns to demonstrate my abilities in the marketing and advertising field. I was not employed by J.A.G (Jobs For America's Graduates) to create these campaign posters.
For this ad, I went for a simplistic look so that I wouldn’t overload the viewer with information. This ad is meant to encourage the viewer to become a JAG specialist so that they can help high school kids be successful. The colors chosen were based on the JAG colors: red, white, and blue. However, I left negative space to give it a clean look.
For this ad, I wanted to heavily rely on the colors that the organization uses. I wanted this ad to be minimalistic so it would be easy to read and follow. I thought that if I put the navy blue words over the red part of the background, it would draw viewers to read the statistics. I kept the text to a minimum to retain the audience's attention.
For this ad, I went for something a little more complex. I included an actual JAG photo so that the viewers could get an idea of what the National Career Development Conference (NCDC) is like. The NCDC is a large event for JAG students all across the country to participate in, and that’s why the date of the event is provided. This ad was mostly to encourage the viewer to become a sponsor for the 2024 NCDC so students could enjoy their time there.
You've reached the end of my writing portfolio.
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